What if Plan B didn’t exist?
We grew up believing we should always have an alternative —
a backup plan, an escape route.
But that belief, often driven by fear, has become the invisible barrier to true ambition.
No Plan B turns this logic upside down: it’s no longer about “what to do if you fail,”
but about giving yourself every chance to succeed from your first choice.
“Plan B is often just an excuse to never see Plan A through.”
In this book, Souzan Azizian explores the psychology of commitment,
the power of focus, and how our doubts become our limits.
She reveals that, in life as in business —
the real risk isn’t falling… but never daring at all.
The book
No Plan B blends personal testimony, social reflection, and practical tools.
In this book , Souzan shares her experiences as a founder, leader, woman, and lifelong learner in a world that’s changing fast.
Each chapter revolves around a psychological theme and a concrete step into action, supported by real-life stories, success (and failure) cases, and to-do lists designed to ground the philosophy in everyday life.
“Courage is what remains when fear disappears.”
The Upcoming Series
The first book is only the beginning.
The No Plan B philosophy now extends across multiple fields and key sectors — from marketing, leadership, and finance to health, education, and beyond.
Each theme explores the same core conviction through a different lens:
to dare, decide, and succeed without a fallback plan.
Choose to stop stepping back. Make your Plan A your only horizon.
